Thank you Jeff Brooks!

I read a lot.

I enjoy studying/reading about our profession.  In so doing, I'm a fan of many of today's fundraising gurus: Ken Burnett, Tom Ahern, Marc Pittman, Robert Swanson, Jim Greenfield, Penelope Burks and  Jeff Brooks.

This is an excerpt from a blog Jeff did...

"What is it about fundraising that makes people who know nothing about it so confident they can do it better than the professionals? People who've never read a single book about how to do fundraising right ... never read one of the hundreds of blogs that focus on the topic ... never been to one of the conferences that are rich with useful content about it ... never labored under a mentor who knew profession inside and out -- they're completely sure that they can do better than those who've done all that?

We have a problem.

It's costing us millions of dollars in lost revenue."

WOW.  

This is a call to action.  Fundraisers, learn, study, read, and apprentice.  Let's bring professionalism that is valued to our organizations by our conduct, practices and actions.