The annual fund, defined, is the process of seeking financial support on an annual basis from the same and broadening constituencies. The annual fund should be used to help foster and establish a culture of philanthropy that is donor and relationship-centered.
The purpose of the annual fund is to:
The purpose of the annual fund is to:
- raise funds to support the greatest areas of need;
- increase awareness of the University within the local and broader communities;
- identify major gift prospects; and
- cultivate future leadership.
- Direct Mail or Email – Segmentation is key. Segment by class, by college, by activity, and by giving level.
- Phone Campaign – This provides the donor with an update on the university and allows them to connect with a student volunteer.
- Special Events or Reunions – This allows the donor to gather with friends and be in a more comfortable environment. It also allows you to share the exciting events and needs of your university to a large audience.
- Faculty/Staff Campaign - This allows staff members to support their own department or college by having a donation deducted from each paycheck.
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