Monday, July 27, 2009

Kindness and Respect

This may be a different angle to the subject of donor stewardship, however I believe that this is important in the interaction between the office of philanthropy and its supporters. Being "acknowledged" is a basic human need. How might we do that with our donors?

The Power of Seven
Try to truly, honestly, humbly thank each donor to your non-profit at least seven times. Think about how you can do that - phone calls from you, your board; letters, emails, and for your larger donors, public demonstrations of your appreciation such as dinners and donor walls.

Be thoughtful. If you can be thoughtful, it will be recognized as such.

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